What attracts the audience?
The main attraction of the audience will be the genre of the trailer which is horror, audiences who enjoy this genre will want to see the horror trailer. Another aspect which may attract the audience would be the storyline, which is a story about 5 young students who set off to go on a weekend together to a cabin that is far away from the city but then get trapped and cannot escape as they are being watched by people/beings who are manipulating them or torturing them. This storyline is new and unique therefore will grab the audience as they would want to understand what it is about and what is happening therefore they will be attracted to it. The main film actors and actresses may also be another attraction for the audience as if audiences recognise the actor or actress they will want to watch the trailer to know what it is about.
What is the USP?
What is the USP?
The unique selling point could also be the storyline of the
film as it has not been used before therefore it will be something that only
the film has used the first time. The plot/storyline is very unique and presented throughout the whole trailer to show the unique selling point of the trailer.
What is the structure of the film trailer?
1 1.
Setting the scene- Intro of storyline
2.
Introduction of characters together setting off
on their journey
3.
Showing characters on their way to the location
4.
Character claiming that the location is not on
GPS(starts to convey the genre of the film)
5.
Clips, each character is shown
6.
Continues to show the journey
7.
Film production company
8.
Showing characters arriving at a place before
the location, scary looking isolated place which further enforces that the
movie is a horror.
9.
They are warned by character – old man
10.
Main characters
arrive at the location, happy and fine
11.
Text – you think you know the story (suggesting
that something will start happening to the characters)
12.
Scene of a strange but not fearful event
13.
Text
14.
Characters enjoying their time
15.
Text
16.
Old man calls and says that they have reached
the killing floor
17.
Characters shown being watched on cameras
18.
Characters having fun
19.
Strange and fearful events start happening
20.
Characters shown as scared and injured
21.
Pause – then events take place
22.
Characters trying to escape
23.
Events then follow
24.
Name of film – scary event
How is sound used in the trailer?
Sound is used effectively within the trailer as all the
sound used conveys the message that the trailer is trying to give which is that
the film is a horror film. At the start the sound used in the trailer shows that the
characters are excited and happy to show that the characters are convinced that
they are going on holiday and to set the story and give away a bit of the
storyline or plot to audiences watching. Creepy and fast pace music then starts to kick in
later on in the trailer, to start revealing the genre of horror and to start
showing that the characters are getting closer to danger. Diegetic sounds is
then used such as screams and conversations which are between the characters to
show that they are scared in order to enforce the events and what is happening
to them is scary, this is used as a voice over all throughout most of the ending of the trailer. More sounds such as things breaking and intense scary music,
things closing and opening, metal sounds are used to further convey the
storyline and sounds that create the horror effect and enforce the genre for the audience.
How is editing used in the film trailer?
Continuity editing is used effectively at the start to show
the characters are doing usual everyday things and are living a normal life.
Fade to blacks then start to be used to start showing the passing of time
within the trailer, and start introducing the storyline and events of the film. We then start seeing fast paced fade to blacks which suggest
that the characters are getting closer and closer to danger, also to emphasise how
scary the movie will start getting and to leave the viewer hanging as all action
happens fast therefore the viewer is not able to catch all what is happening. This is the main technique which gets the viewer interested and attracted the audience to go
and watch the film, this technique of fast paced fade to blacks also adds to the horror atmosphere the trailer is trying to create. Again continuity editing is used towards the end of the
trailer to show the continuity of the storyline and events.
ONE MISSED CALL
ONE MISSED CALL
What attracts the audience?
One of the first aspects that will attract audiences is the fact that the storyline has been influenced by a Japanese film and storyline, this will attract audience as in the past few years Japanese thrillers and horror films have been very famous and the use of influence from Japanese story lines and films is very prominent. Therefore when audiences see/hear this they will be interested in seeing the trailer/film. Another attraction for the audience will be the storyline of the film as the story is about a young woman who is trying to find links between certain deaths and murders that have been happening, while researching into these deaths she find that everyone of these victims receives a phone call/missed call from an anonymous caller and is then killed in a disturbing way. This will attract the audience as they will want to see if the character who is researching will get murdered and they will also want to see what the links between the deaths is and why they happen, also who causes them.
What is the unique selling point of the film?
The unique selling point will be the storyline of the film which includes the characters receiving phone calls from an anonymous caller and then getting murdered is unique and hasn't been used before therefore will be the unique selling point.
How is the trailer structured?
-Text
-Phone ringing-main character in then introduced
-Text - communicating to the audience/setting the story
-Character is shown opening the phone and receiving a 'missed call'
-Further communication with the audience through inter-title text
-Characters shown hearing something on the phone
-Characters discussing the call (starting to show danger)
-Text
-Unusual events start happening to the characters
-Events of horror and action start happening
-People start dying who have had a "missed call"
-Text
-Fast clips of horror events occurring
How is sound used in the trailer?
Sound has been used in various ways to create suspense, horror and shock throughout the trailer. Certain sounds such as, bangs,screams, things breaking, explosions, phone dialling tone and car sounds have been used within various shots and as voice overs to create a good type of horror effect on the audience and also confuse the audience about what is happening as audiences don't always see the right footage with these sounds, therefore will not know exactly what is going on which then leads to them going to watch the film. Some of these sounds also create shock for the audience such as explosions and screams.
Throughout the whole trailer the sound of the mobile ringtone has been used to enforce the storyline and keep reminding the audience of the storyline, the ringtone sound also creates suspense for the audience throughout the trailer as the ringtone suggests that there will be a death event happening, therefore keeping the characters in suspense and shocking them with certain deaths within the trailer.
What editing techniques are used?
Continuity editing has been used effectively at the start of the trailer to set the story and help the audience understand a bit about the film storyline. Fade to blacks are then being used throughout the whole trailer to represent the passing of time, this is to show audiences that some of the events are happening at different times and to link the events well. Fast pace is then used when the story is introduced and when horror events start occurring, fast fade to blacks are then used to create shock and suspense to the audience while watching the trailer. This use of editing also enforces the genre of the trailer.
THE POSSESSIONOne of the first aspects that will attract audiences is the fact that the storyline has been influenced by a Japanese film and storyline, this will attract audience as in the past few years Japanese thrillers and horror films have been very famous and the use of influence from Japanese story lines and films is very prominent. Therefore when audiences see/hear this they will be interested in seeing the trailer/film. Another attraction for the audience will be the storyline of the film as the story is about a young woman who is trying to find links between certain deaths and murders that have been happening, while researching into these deaths she find that everyone of these victims receives a phone call/missed call from an anonymous caller and is then killed in a disturbing way. This will attract the audience as they will want to see if the character who is researching will get murdered and they will also want to see what the links between the deaths is and why they happen, also who causes them.
What is the unique selling point of the film?
The unique selling point will be the storyline of the film which includes the characters receiving phone calls from an anonymous caller and then getting murdered is unique and hasn't been used before therefore will be the unique selling point.
How is the trailer structured?
-Text
-Phone ringing-main character in then introduced
-Text - communicating to the audience/setting the story
-Character is shown opening the phone and receiving a 'missed call'
-Further communication with the audience through inter-title text
-Characters shown hearing something on the phone
-Characters discussing the call (starting to show danger)
-Text
-Unusual events start happening to the characters
-Events of horror and action start happening
-People start dying who have had a "missed call"
-Text
-Fast clips of horror events occurring
How is sound used in the trailer?
Sound has been used in various ways to create suspense, horror and shock throughout the trailer. Certain sounds such as, bangs,screams, things breaking, explosions, phone dialling tone and car sounds have been used within various shots and as voice overs to create a good type of horror effect on the audience and also confuse the audience about what is happening as audiences don't always see the right footage with these sounds, therefore will not know exactly what is going on which then leads to them going to watch the film. Some of these sounds also create shock for the audience such as explosions and screams.
Throughout the whole trailer the sound of the mobile ringtone has been used to enforce the storyline and keep reminding the audience of the storyline, the ringtone sound also creates suspense for the audience throughout the trailer as the ringtone suggests that there will be a death event happening, therefore keeping the characters in suspense and shocking them with certain deaths within the trailer.
What editing techniques are used?
Continuity editing has been used effectively at the start of the trailer to set the story and help the audience understand a bit about the film storyline. Fade to blacks are then being used throughout the whole trailer to represent the passing of time, this is to show audiences that some of the events are happening at different times and to link the events well. Fast pace is then used when the story is introduced and when horror events start occurring, fast fade to blacks are then used to create shock and suspense to the audience while watching the trailer. This use of editing also enforces the genre of the trailer.
What attracts the audience?
One of the aspects within the trailer which will attract the audience is the storyline that is presented throughout the trailer, this is because it's new and has not been presented in any films before. The storyline is about a young girl who buys a mysterious box and then becomes possessed as a result of some paranormal aspects that were found inside the box. The young girl then becomes possessed and starts performing paranormal activities to people who are around her such as her parents and sibling. This attracts the audience as they will want to know if the innocent girl is kept possessed or if she is saved and what she does to people around her due to the possession. Another aspect which will attract the audience is the fact that the film is based on a true story, this makes the audience interested as they think the trailer is showing realistic events that have occurred before.
What is the unique selling point of the film?
The unique selling point of the trailer would be the storyline as it is new and has not been used before within other horror movies. Also another unique selling point of the trailer is that it is based on a true story, therefore it is more realistic.
How is the trailer structured?
-introduction of characters in a normal happy state
-The characters are together and move away
-The characters are going out together
-mysterious box is introduced
-characters want to establish what is in the box
-young girl opens mysterious box
-text(true story)
-Danger is starting to get introduced
-Young character starts performing paranormal activities.
-Characters start establishing truth about mysterious box
-scenes of characters experiencing horror events.
How is sound used in the trailer?
Sound is used in various ways to aid the effect of horror within the trailer. At the start of the trailer peaceful, quite and diagetic sound of the characters is used to show that the characters are happy at the start and have not got any problems, this is done to set the story of the trailer. Later on in the trailer more variety of sounds is getting used such as screams, blowing wind and chanting in different languages. These sounds are louder and faster and therefore start creating fright and suspense for the audience.
What editing techniques are used?
The trailer uses normal continuity editing at the start to introduce the storyline effectively in order for the audience to understand what is going on. Fade to blacks are also used greatly to show the passing of time to audiences and also create suspense. Fast pace fade to blacks are also used to add to the atmosphere of horror in the trailer and to create shock and confusion for the audience.
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