Our target audience are young male and female teenagers from the age of 13 to 20. We chose to have both gender teenagers because we found that they tend to enjoy watching horror films. Once we established who our target audience are, we went out and completed some research on their interests regarding horror trailers so that we can make our own horror trailer as effective as possible. We conducted research into our target audience in order for us to establish what aspects should be included in a horror trailer if we wanted it to be successful and create the right horror effect for the audience. We made questionnaires asking the target audience to establish certain things in horror trailers that frightened them or things they would expect to find in a horror trailer. From these questionnaires we based our main idea of the horror film trailer in order for out to be relevant to the target audience it is aimed at.
Questionnaire results:
Choosing a font for our title (Links between trailer and ancillary products)
An important aspect within all of our media texts is the font of our film title. This is important as it links and represents our film in all our different media texts. We researched different fonts on-line and finally came to a decision to use the font 'Misproject' from Photoshop as our title font in all our media texts. This text has then been represented to represent our trailer and storyline within all the the products we created, in order for all our advertising products such as the trailer, magazine cover and film poster to have clear links and representation.
Practice trailer
An important aspect within all of our media texts is the font of our film title. This is important as it links and represents our film in all our different media texts. We researched different fonts on-line and finally came to a decision to use the font 'Misproject' from Photoshop as our title font in all our media texts. This text has then been represented to represent our trailer and storyline within all the the products we created, in order for all our advertising products such as the trailer, magazine cover and film poster to have clear links and representation.
Practice trailer
Before starting to create our horror trailer, we made a short horror practice trailer, this is so we can learn techniques of filming and test out different techniques with the camera, in order for us to be confident when we are filming and creating our final horror trailer. Making this short trailer allowed us to start using the camera and editing software final cut confidently.
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